'It's On Us': IU joins nationwide campaign to end sexual violence

Nov. 5, 2014

A White House campaign to end sexual violence on college campuses throughout the nation is being rolled out at IU.

The "It’s On Us" campaign expands the responsibility for keeping students safe at college to the entire campus community, helping to reframe the conversation around sexual assault in a way that encourages bystander intervention and support from peers, faculty and staff of higher education institutions.

It's On Us logo

“IU is excited to join in the nationwide 'It’s On Us' campaign,” chief student welfare and Title IX officer Emily Springston said, adding that the campus-wide initiative will strengthen efforts already underway to provide the IU community with education on bystander intervention. “We are encouraging students, faculty, staff and alums to join us by taking the 'It’s On Us' pledge and by thinking of creative ways to bring the campaign to their particular activities and organizations within the university.”

Leslie Fasone, assistant dean for women’s and gender affairs in the Dean of Students Office, is working with a team of students to personalize messaging for the IU community. Using the tagline “It’s On Us to stop sexual assault,” the campaign will be supported by specific, smaller statements, such as: “It’s On Us ... to get consent," "It’s On Us ... to ask first," or "It’s On Us ... to intervene to prevent sexual violence.”

The campaign will also include public service announcements on each campus, with plans to launch early next semester.

“By engaging students in awareness-raising and education, we hope that we can shift the norm on campus to one where students, staff and faculty can identify that it really is ‘on us’ to create a campus where sexual violence is not tolerated," Fasone said.

Additional information about bystander intervention, the "It's On Us" pledge and an "It's On Us" branding kit for use by IU campuses, schools, departments, centers and groups is available online.

President Obama launched the "It’s On Us" campaign in September. The initiative builds upon an earlier recent White House assessment of Title IX practices on campuses nationally. Title IX of the Education Amendments of 1972 prohibits discrimination on the basis of sex in all federally funded education programs.

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