New marketing and communications policy for IU campuses
Sep. 12, 2012
In an effort to provide a more effective communication strategy for the many marketing and communication messages sent by Indiana University each day, a new policy was written and put into place in May.
Managed by the Office of Public Affairs and Government Relations, the policy will govern a structure and provide mechanisms for carefully controlling and monitoring marketing and communication costs while providing a more robust strategy for the delivery of those messages.
The new policy specifies a comprehensive approach to the marketing and communication activities associated with units at the different administrative levels of the university. The policy covers all areas of the university and ensures that all levels of marketing and communication activities are consistent with the overall university strategy.
"The Trustees of Indiana University have charged us with creating a coordinated communications effort that maximizes recruitment of top faculty, staff and students and helps us share and build upon alumni relationships while also keeping legislators informed of IU's successes throughout the state," said Valerie Pena, associate vice president of the Office of the Vice President for Public Affairs and Government Relations. "We need to cut down on any conflicting messaging or duplication of efforts, and this policy will help us monitor costs so that our marketing and communication budgets go further."
The policy contains details on marketing and communications efforts in the following areas:
- Academic Units
- Non-Academic Units
- Budget Conferences